How to Get More Facebook Fans
There are many techniques to obtain Facebook followers for your business, ranging from influencer marketing to Facebook ads for beginners.
- Promote on Facebook
The most obvious answer to the question of how to obtain Facebook followers is to use Facebook ads.
You can run “Engagement” advertising to assist you make your brand more visible on Facebook.
To be honest though, even “Conversion” advertising will probably result in more followers for you.
Facebook users who enjoy the ad’s content are more inclined to interact with the post and perhaps like or follow your page.
Therefore, you may run a conversion ad and yet get Facebook page likes if your main objective is to increase sales.
- Invite friends to Like Your Page
By inviting others to like your page, you may grow your Facebook following the simplest manner possible. The easiest thing to do here is to invite your relatives and friends.
Facebook will occasionally give you alerts asking you to encourage people to like your page after you start running advertisements for your store.
I discovered that I could invite a greater number of individuals to like the page if I ran engagement advertisements.
I was eventually temporarily blacklisted by Facebook despite manually inviting others. Therefore, you must pace the number.
- Publish viral content
I would post amusing videos, relatable quotations, and memes to the Facebook page of my most well-liked store.
People would include the names of their friends in the post, which often increases social media activity but also broadens the audience.
Another online retailer that produces content with a viral bent is Chubbies. They frequently produce humorous content with their tools. They use a humorous movie about the issues that pants cause people to advertise their shorts in this clip.
The scenarios are fairly dramatized, which produces humorous content that increases social media shares. The video received 290 likes and 128 shares.
You may always share viral specialized material with your audience if you lack the artistic talent to produce your own viral content. However, make sure to always give the author credit.
4. Host a Giveaway
Giveaways are a fantastic method to grow your Facebook following.
Use a service like Rafflecopter to run a contest on your website.
Share your giveaway on your Facebook page, in specialized Facebook groups and forums, and on giveaway websites.
By making one of the ways to enter “visit Facebook page”, you’ll be more likely to increase the number of Facebook followers you have.
Below is an example of a giveaway that CatLadyBox shared on their Facebook page. They used emojis to draw emphasis on the giveaway keyword.
Since they shared it on their own page, it’s likely their Facebook followers will see it. They may share the giveaway post with their friends, which can also help increase Facebook followers.
Once you have it all set up, don’t limit yourself to Facebook. Share this baby on every social and marketing channel you have
5. Post Attention Grabbing Content
If you’re trying to determine how to get Facebook likes, you might want to make sure your content stands out in feeds.
Now, you’ll need to have an audience following you already for this to work. But let’s take a quick look at Taco Bell’s gif post which got 2.5k Facebook likes in two hours and has had 549 shares in that same period.
The gif changes the background color of the post in a diagonal shape to capture your attention switching back and forth every couple of seconds. While scrolling through the feed, your eyes catch it which makes you more likely to notice it and engage.
Posting such content helps you get Facebook followers because of its uniqueness and appeal.
- Add a Pop-Up for Facebook Likes
On exit intent, some online shops request email addresses.
Instead, you can construct a Facebook like pop-up if your main goal is to increase Facebook likes rather than subscribers.
A well-liked pop-up tool called OptinMonster lets you generate new leads and may even be used to encourage Facebook likes.
You can also decide to create a timer so that the pop-up only appears after a visitor has been on your website for a specific number of seconds.
A website shouldn’t have too many pop-ups because they might be annoying on mobile devices and prompt visitors to leave more quickly.
So if you add a Facebook like pop-up to your website, make sure it’s the only one.
- Collaborate with influencers
Influencer connections can occasionally hold the key to learning how to gain Facebook followers.
The most successful influencers I’ve ever worked with weren’t even true influencers. Actually, the majority of them were specialized fan pages.
You know, those niche-specific pages that just share interesting content or intriguing products? They’re everywhere on Facebook. Additionally, they frequently draw sizable crowds. They also frequently cost less than influencers.
If you’re operating on a really tight budget, the method works great. But you may also identify influencers in your niche if you want to collaborate with real influencers.
The easiest way to do that is to look up “[niche] blogger” in Google. You might look up fashion bloggers, for example. Then you look through their fan pages and reach out to them to find out their rates.
If potential influencers are up for collaborating, you’ll send them a sample product to model. When they share the post on Facebook, ask them to tag your Facebook page in the post. That way, people who are interested in your product will be more likely to follow you.
- Have Other Facebook Pages Tag You
Getting natural shoutouts from popular Facebook sites might help you increase your following on the social network.
Look for companies on social media that frequently highlight their clients or other non-competitive firms to receive a shout out.
Then choose the companies that serve an audience that is somewhat or substantially similar to your own.
For instance, if you sell watches, you might upload a photo of your watch next to a pair of sunglasses from a different brand while also tagging the other brand. This can persuade them to share your post with their followers.
- Incorporate a Facebook Like Widget
The simplest strategy to increase Facebook likes on your e-commerce website is to include a Facebook Like Widget from Widgetic.
A like icon is added by the free Shopify app to specific store pages, like product pages.
Additionally, it can display other users who have liked your page to give you some social proof so you can gain additional Facebook fans.
This free application makes building a Facebook following easy for you even if you’re just learning how to get more followers.
- Add Your Social Media Links to Your Website
You’d be surprised by how many new store, blog or business owners forget to add their social media links to their website.
Depending on your theme, your social icons might be in the header, footer, or in a sidebar menu.
- Email Your Contacts
Try using your existing email list to learn how to increase Facebook followers.
You can either include social media icons (including Facebook) in all of your emails, or you can email your list directly and tell them to follow your Facebook page.
You can email customers who have agreed to receive email marketing even if you haven’t been building an email list.
- Produce additional video content
On Facebook, video material typically receives more engagement than images or text-based posts. More people will see your material as a consequence.
The likelihood that potential new Facebook followers will find your material increases with the number of views and Facebook likes you receive.
Building an audience is not the only approach to gain new followers; you must also work on developing your brand. Additionally, consistently producing quality content in a well-liked format might aid in growing your fan base.
Therefore, you’ll need to improve your video content strategy if you want to grow your Facebook following.
- Interact with Your Community
Some of the most well-known e-commerce companies don’t interact with their clients. This provides a significant competitive edge to even the tiniest retailer.
But interacting with your community goes beyond simple customer service tasks like answering inquiries about delivery schedules. It also involves establishing connections. The best method to achieve this is to be a little playful or to answer in a way that makes the client feel as though they are conversing with their friends.
A wonderful example of a company on Facebook that routinely interacts with customers is Netflix. They usually always have humorous comments, which encourages you to interact with the brand.
15. Hashtag It Up
Although most people associate “hashtag” with Twitter or Instagram, you can gain more Facebook followers by using hashtags into your posts.
There are two main methods for using hashtags. For a fashion post, you can either use a literal hashtag like #fashion or a hashtag that is audience-focused like Sephora.
There is absolutely no #fitspo (fitness inspiration) in this Sephora post. However, they probably used the hashtag to get consumers to their brand who were looking for fitness motivation.
In this instance, the hashtag aids Sephora in expanding the audience of their post—an audience that might later become Facebook fans.
16. Offer a Coupon for Liking Your Facebook Page
The whole point of getting Facebook followers is to get sales. With the Facebook Likes Popup app, you can offer customers a coupon if they like your page.
So not only do you get a potential new audience member, but the customer can redeem the coupon to get a discount on their purchase.
This exit intent app is perfect for those who are looking to gain social proof on their Facebook page and maybe score a couple sales too.
17. Get Tagged by Customers
Send your consumer (if they agreed to marketing) an email after the product has been delivered, asking them to tag you in any images they post online.
Social media is a common place for people to share their items, and getting tagged by customers can increase your Facebook followers and boost your sales.
Although the audience pull will be less, this word-of-mouth marketing has a greater impact because it is more real.
You now have the inside scoop on how to gain more Facebook fans.
Even though Facebook has undergone a lot of significant changes in recent months, it hasn’t lost any of its influence.
It remains the most widely used social site. And it’s no joke that they have 2.60 billion active monthly users.
If you play your cards well, all of these users can result into significant development potential.
In order to continue crushing your company goals, hopefully some of these strategies will assist you in growing your Facebook following.